Cognitive systems research for neuromarketing assessment on evaluating consumer learning theory with fMRI: Comparing how two Word-Of-Mouth strategies affect the human brain differently after a product harm crisis.
Cognitive systems research for neuromarketing assessment on evaluating consumer learning theory with fMRI: Comparing how two Word-Of-Mouth strategies affect the human brain differently after a product harm crisis.
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Cognitive systems research for neuromarketing assessment on evaluating consumer learning theory with fMRI: Comparing how two Word-Of-Mouth strategies affect the human brain differently after a product harm crisis.
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