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dcterms:bibliographicCitation <http://dblp.uni-trier.de/rec/bibtex/journals/commres/FransenFP10>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Ad_Th._H._Pruyn>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Bob_M._Fennis>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Marieke_L._Fransen>
foaf:homepage <http://dx.doi.org/doi.org%2F10.1177%2F0093650210368251>
foaf:homepage <https://doi.org/10.1177/0093650210368251>
dc:identifier DBLP journals/commres/FransenFP10 (xsd:string)
dc:identifier DOI doi.org%2F10.1177%2F0093650210368251 (xsd:string)
dcterms:issued 2010 (xsd:gYear)
swrc:journal <https://dblp.l3s.de/d2r/resource/journals/commres>
rdfs:label Matching Communication Modalities: The Effects of Modality Congruence and Processing Style on Brand Evaluation and Brand Choice. (xsd:string)
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Ad_Th._H._Pruyn>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Bob_M._Fennis>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Marieke_L._Fransen>
swrc:number 4 (xsd:string)
swrc:pages 576-598 (xsd:string)
owl:sameAs <http://bibsonomy.org/uri/bibtexkey/journals/commres/FransenFP10/dblp>
owl:sameAs <http://dblp.rkbexplorer.com/id/journals/commres/FransenFP10>
rdfs:seeAlso <http://dblp.uni-trier.de/db/journals/commres/commres37.html#FransenFP10>
rdfs:seeAlso <https://doi.org/10.1177/0093650210368251>
dc:title Matching Communication Modalities: The Effects of Modality Congruence and Processing Style on Brand Evaluation and Brand Choice. (xsd:string)
dc:type <http://purl.org/dc/dcmitype/Text>
rdf:type swrc:Article
rdf:type foaf:Document
swrc:volume 37 (xsd:string)