How do organizations leverage social media to enhance marketing performance? Unveiling the power of social CRM capability and guanxi.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/dss/LuoGBSL24
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How do organizations leverage social media to enhance marketing performance? Unveiling the power of social CRM capability and guanxi.
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How do organizations leverage social media to enhance marketing performance? Unveiling the power of social CRM capability and guanxi.
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