Social influence tactics in e-commerce onboarding: The role of social proof and reciprocity in affecting user registrations.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/dss/RoethkeKAB20
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Social influence tactics in e-commerce onboarding: The role of social proof and reciprocity in affecting user registrations.
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Social influence tactics in e-commerce onboarding: The role of social proof and reciprocity in affecting user registrations.
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