Investigating antecedents of technology acceptance of initial eCRM users beyond generation X and the role of self-construal.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/ecr/ChenCK07
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DBLP journals/ecr/ChenCK07
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2007
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Investigating antecedents of technology acceptance of initial eCRM users beyond generation X and the role of self-construal.
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3-4
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315-339
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Media richness; Perceived interactivity; TAM; Intention to return; eCRM; Culture; Self-construal
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Investigating antecedents of technology acceptance of initial eCRM users beyond generation X and the role of self-construal.
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7
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