Optimal rebate strategy for an online retailer with a cashback platform: commission-driven or marketing-based?
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/ecr/MuTSXS23
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Optimal rebate strategy for an online retailer with a cashback platform: commission-driven or marketing-based?
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Optimal rebate strategy for an online retailer with a cashback platform: commission-driven or marketing-based?
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