The role of online buzz for leader versus challenger brands: the case of the MP3 player market.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/ecr/ShinHK16
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The role of online buzz for leader versus challenger brands: the case of the MP3 player market.
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The role of online buzz for leader versus challenger brands: the case of the MP3 player market.
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