An eye-tracking study on how the popularity and gender of the endorsers affected the audience's attention on the advertisement.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/ecr/ZahmatiASA23
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dcterms:
bibliographicCitation
<
http://dblp.uni-trier.de/rec/bibtex/journals/ecr/ZahmatiASA23
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dc:
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dcterms:
issued
2023
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swrc:
journal
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rdfs:
label
An eye-tracking study on how the popularity and gender of the endorsers affected the audience's attention on the advertisement.
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foaf:
maker
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swrc:
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September
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swrc:
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3
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swrc:
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1665-1676
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dc:
title
An eye-tracking study on how the popularity and gender of the endorsers affected the audience's attention on the advertisement.
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