Applying push-pull-mooring to investigate channel switching behaviors: M-shopping self-efficacy and switching costs as moderators.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/ecra/ChangWL17
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Applying push-pull-mooring to investigate channel switching behaviors: M-shopping self-efficacy and switching costs as moderators.
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Applying push-pull-mooring to investigate channel switching behaviors: M-shopping self-efficacy and switching costs as moderators.
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