A study on the influence of eWOM using content analysis: how do comments on value for money, product sophistication and experiential feeling affect our choices?
A study on the influence of eWOM using content analysis: how do comments on value for money, product sophistication and experiential feeling affect our choices?
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A study on the influence of eWOM using content analysis: how do comments on value for money, product sophistication and experiential feeling affect our choices?
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