Prices, promotions, and channel profitability: Was the conventional wisdom mistaken?
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/eor/Martin-HerranS11
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Prices, promotions, and channel profitability: Was the conventional wisdom mistaken?
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Prices, promotions, and channel profitability: Was the conventional wisdom mistaken?
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