The Missing Link: How Lack of Branding Can Drive to Failures in e-Business and e-Commerce Ventures.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/i-jac/Koumpis14
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dcterms:
bibliographicCitation
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2014
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The Missing Link: How Lack of Branding Can Drive to Failures in e-Business and e-Commerce Ventures.
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The Missing Link: How Lack of Branding Can Drive to Failures in e-Business and e-Commerce Ventures.
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