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dcterms:bibliographicCitation <http://dblp.uni-trier.de/rec/bibtex/journals/iam/KumarRASS24>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Harish_Kumar>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Madhushree_N._Agarwal>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Philipp_A._Rauschnabel>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Rajesh_Kumar_Singh>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Ritu_Srivastava>
foaf:homepage <http://dx.doi.org/doi.org%2F10.1016%2Fj.im.2023.103910>
foaf:homepage <https://doi.org/10.1016/j.im.2023.103910>
dc:identifier DBLP journals/iam/KumarRASS24 (xsd:string)
dc:identifier DOI doi.org%2F10.1016%2Fj.im.2023.103910 (xsd:string)
dcterms:issued 2024 (xsd:gYear)
swrc:journal <https://dblp.l3s.de/d2r/resource/journals/iam>
rdfs:label Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing. (xsd:string)
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Harish_Kumar>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Madhushree_N._Agarwal>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Philipp_A._Rauschnabel>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Rajesh_Kumar_Singh>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Ritu_Srivastava>
swrc:month March (xsd:string)
swrc:number 2 (xsd:string)
swrc:pages 103910 (xsd:string)
owl:sameAs <http://bibsonomy.org/uri/bibtexkey/journals/iam/KumarRASS24/dblp>
owl:sameAs <http://dblp.rkbexplorer.com/id/journals/iam/KumarRASS24>
rdfs:seeAlso <http://dblp.uni-trier.de/db/journals/iam/iam61.html#KumarRASS24>
rdfs:seeAlso <https://doi.org/10.1016/j.im.2023.103910>
dc:title Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing. (xsd:string)
dc:type <http://purl.org/dc/dcmitype/Text>
rdf:type swrc:Article
rdf:type foaf:Document
swrc:volume 61 (xsd:string)