Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/ijeb/AbdulTalibV23
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Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia.
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Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia.
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