Influence of brand related user-generated content through Facebook on consumer behaviour: a stimulus-organism-response framework.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/ijeb/ArifAS20
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Influence of brand related user-generated content through Facebook on consumer behaviour: a stimulus-organism-response framework.
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Influence of brand related user-generated content through Facebook on consumer behaviour: a stimulus-organism-response framework.
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