The antecedents and consequences of brand experience and purchase intention.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/ijeb/ShuklaSMJ21
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dcterms:
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2021
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The antecedents and consequences of brand experience and purchase intention.
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215-238
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The antecedents and consequences of brand experience and purchase intention.
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