Predictive Modelling of Mobile Marketing Usage among Generation Y: A Preliminary Survey.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/ijim/IsmailRYZHL16
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Predictive Modelling of Mobile Marketing Usage among Generation Y: A Preliminary Survey.
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Predictive Modelling of Mobile Marketing Usage among Generation Y: A Preliminary Survey.
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