Insights into consumers: exploring the impact of brand coolness on consumers' brand engagement with intervening role of brand love.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/ijiscm/ShahidYWA22
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Insights into consumers: exploring the impact of brand coolness on consumers' brand engagement with intervening role of brand love.
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Insights into consumers: exploring the impact of brand coolness on consumers' brand engagement with intervening role of brand love.
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