The branding of IT: marketing and research issues.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/ijitm/WrightNM02
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dcterms:
bibliographicCitation
<
http://dblp.uni-trier.de/rec/bibtex/journals/ijitm/WrightNM02
>
dc:
creator
<
https://dblp.l3s.de/d2r/resource/authors/Clive_Nancarrow
>
dc:
creator
<
https://dblp.l3s.de/d2r/resource/authors/Len_Tiu_Wright
>
dc:
creator
<
https://dblp.l3s.de/d2r/resource/authors/Sylvie_Michel
>
foaf:
homepage
<
http://dx.doi.org/doi.org%2F10.1504%2FIJITM.2002.001209
>
foaf:
homepage
<
https://doi.org/10.1504/IJITM.2002.001209
>
dc:
identifier
DBLP journals/ijitm/WrightNM02
(xsd:string)
dc:
identifier
DOI doi.org%2F10.1504%2FIJITM.2002.001209
(xsd:string)
dcterms:
issued
2002
(xsd:gYear)
swrc:
journal
<
https://dblp.l3s.de/d2r/resource/journals/ijitm
>
rdfs:
label
The branding of IT: marketing and research issues.
(xsd:string)
foaf:
maker
<
https://dblp.l3s.de/d2r/resource/authors/Clive_Nancarrow
>
foaf:
maker
<
https://dblp.l3s.de/d2r/resource/authors/Len_Tiu_Wright
>
foaf:
maker
<
https://dblp.l3s.de/d2r/resource/authors/Sylvie_Michel
>
swrc:
number
4
(xsd:string)
swrc:
pages
425-441
(xsd:string)
owl:
sameAs
<
http://bibsonomy.org/uri/bibtexkey/journals/ijitm/WrightNM02/dblp
>
owl:
sameAs
<
http://dblp.rkbexplorer.com/id/journals/ijitm/WrightNM02
>
rdfs:
seeAlso
<
http://dblp.uni-trier.de/db/journals/ijitm/ijitm1.html#WrightNM02
>
rdfs:
seeAlso
<
https://doi.org/10.1504/IJITM.2002.001209
>
dc:
title
The branding of IT: marketing and research issues.
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dc:
type
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http://purl.org/dc/dcmitype/Text
>
rdf:
type
swrc:Article
rdf:
type
foaf:Document
swrc:
volume
1
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