The role and impact of context-driven personalisation technology on customer acceptance of advertising via short message service (SMS).
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/ijmc/ChutijirawongK14
Home
|
Example Publications
Property
Value
dcterms:
bibliographicCitation
<
http://dblp.uni-trier.de/rec/bibtex/journals/ijmc/ChutijirawongK14
>
dc:
creator
<
https://dblp.l3s.de/d2r/resource/authors/Narain_Chutijirawong
>
dc:
creator
<
https://dblp.l3s.de/d2r/resource/authors/Prasert_Kanawattanachai
>
foaf:
homepage
<
http://dx.doi.org/doi.org%2F10.1504%2FIJMC.2014.064914
>
foaf:
homepage
<
https://doi.org/10.1504/IJMC.2014.064914
>
dc:
identifier
DBLP journals/ijmc/ChutijirawongK14
(xsd:string)
dc:
identifier
DOI doi.org%2F10.1504%2FIJMC.2014.064914
(xsd:string)
dcterms:
issued
2014
(xsd:gYear)
swrc:
journal
<
https://dblp.l3s.de/d2r/resource/journals/ijmc
>
rdfs:
label
The role and impact of context-driven personalisation technology on customer acceptance of advertising via short message service (SMS).
(xsd:string)
foaf:
maker
<
https://dblp.l3s.de/d2r/resource/authors/Narain_Chutijirawong
>
foaf:
maker
<
https://dblp.l3s.de/d2r/resource/authors/Prasert_Kanawattanachai
>
swrc:
number
6
(xsd:string)
swrc:
pages
578-602
(xsd:string)
owl:
sameAs
<
http://bibsonomy.org/uri/bibtexkey/journals/ijmc/ChutijirawongK14/dblp
>
owl:
sameAs
<
http://dblp.rkbexplorer.com/id/journals/ijmc/ChutijirawongK14
>
rdfs:
seeAlso
<
http://dblp.uni-trier.de/db/journals/ijmc/ijmc12.html#ChutijirawongK14
>
rdfs:
seeAlso
<
https://doi.org/10.1504/IJMC.2014.064914
>
dc:
title
The role and impact of context-driven personalisation technology on customer acceptance of advertising via short message service (SMS).
(xsd:string)
dc:
type
<
http://purl.org/dc/dcmitype/Text
>
rdf:
type
swrc:Article
rdf:
type
foaf:Document
swrc:
volume
12
(xsd:string)