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dcterms:bibliographicCitation <http://dblp.uni-trier.de/rec/bibtex/journals/ijmc/NamKCC21>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Byeng-Hee_Chang>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Hun_Kim>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Sang-Hyun_Nam>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Sylvia_M._Chan-Olmsted>
foaf:homepage <http://dx.doi.org/doi.org%2F10.1504%2FIJMC.2021.116117>
foaf:homepage <https://doi.org/10.1504/IJMC.2021.116117>
dc:identifier DBLP journals/ijmc/NamKCC21 (xsd:string)
dc:identifier DOI doi.org%2F10.1504%2FIJMC.2021.116117 (xsd:string)
dcterms:issued 2021 (xsd:gYear)
swrc:journal <https://dblp.l3s.de/d2r/resource/journals/ijmc>
rdfs:label Marketing theatrical films for the mobile platform: the roles of web content/social media, brand extension, WOM, and windowing strategies. (xsd:string)
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Byeng-Hee_Chang>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Hun_Kim>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Sang-Hyun_Nam>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Sylvia_M._Chan-Olmsted>
swrc:number 4 (xsd:string)
swrc:pages 413-438 (xsd:string)
owl:sameAs <http://bibsonomy.org/uri/bibtexkey/journals/ijmc/NamKCC21/dblp>
owl:sameAs <http://dblp.rkbexplorer.com/id/journals/ijmc/NamKCC21>
rdfs:seeAlso <http://dblp.uni-trier.de/db/journals/ijmc/ijmc19.html#NamKCC21>
rdfs:seeAlso <https://doi.org/10.1504/IJMC.2021.116117>
dc:title Marketing theatrical films for the mobile platform: the roles of web content/social media, brand extension, WOM, and windowing strategies. (xsd:string)
dc:type <http://purl.org/dc/dcmitype/Text>
rdf:type swrc:Article
rdf:type foaf:Document
swrc:volume 19 (xsd:string)