Involvement, content and interactivity drivers for consumer loyalty in mobile advertising: the mediating role of advertising value.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/ijmc/WuH17
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Involvement, content and interactivity drivers for consumer loyalty in mobile advertising: the mediating role of advertising value.
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Involvement, content and interactivity drivers for consumer loyalty in mobile advertising: the mediating role of advertising value.
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