The effect of e-WOM on country image and purchase intention: an empirical study on Korean cosmetic products in China.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/ijstm/XiaoZLS16
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The effect of e-WOM on country image and purchase intention: an empirical study on Korean cosmetic products in China.
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The effect of e-WOM on country image and purchase intention: an empirical study on Korean cosmetic products in China.
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