Customer orientation in innovation projects and new product development success - the moderating effect of product innovativeness.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/ijtm/SalomoST03
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2003
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Customer orientation in innovation projects and new product development success - the moderating effect of product innovativeness.
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Customer orientation in innovation projects and new product development success - the moderating effect of product innovativeness.
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