PLS-SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/imds/CarranzaDMF20
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PLS-SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM.
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PLS-SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM.
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