Modeling consumer switching behavior in social network games by exploring consumer cognitive dissonance and change experience.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/imds/LiuLXKH16
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Modeling consumer switching behavior in social network games by exploring consumer cognitive dissonance and change experience.
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Modeling consumer switching behavior in social network games by exploring consumer cognitive dissonance and change experience.
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