Gender of the online influencer and follower: the differential persuasive impact of homophily, attractiveness and product-match.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/intr/GuptaBB23
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Gender of the online influencer and follower: the differential persuasive impact of homophily, attractiveness and product-match.
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Gender of the online influencer and follower: the differential persuasive impact of homophily, attractiveness and product-match.
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