A content analysis of multinationals' Web communication strategies: cross-cultural research framework and pre-testing.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/intr/OkazakiR02
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https://dblp.l3s.de/d2r/resource/authors/Shintaro_Okazaki
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2002
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A content analysis of multinationals' Web communication strategies: cross-cultural research framework and pre-testing.
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A content analysis of multinationals' Web communication strategies: cross-cultural research framework and pre-testing.
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