Role of brand engagement and co-creation experience in online brand community continuance: A service-dominant logic perspective.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/ipm/WangTH23
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Role of brand engagement and co-creation experience in online brand community continuance: A service-dominant logic perspective.
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Role of brand engagement and co-creation experience in online brand community continuance: A service-dominant logic perspective.
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