Cash-back rewards versus equity-based electronic loyalty programs in e-commerce.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/isem/AltinkemerO09
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Cash-back rewards versus equity-based electronic loyalty programs in e-commerce.
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Electronic loyalty programs; e-commerce models; Switching costs
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Cash-back rewards versus equity-based electronic loyalty programs in e-commerce.
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