The Effect of Electronic Markets on Forecasts of New Product Success.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/isf/GrucaBC03
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2003
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The Effect of Electronic Markets on Forecasts of New Product Success.
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95-105
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dc:
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electronic markets; new product success; forecasting; marketing research
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The Effect of Electronic Markets on Forecasts of New Product Success.
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