What influences the purchase of virtual gifts in live streaming in China? A cultural context-sensitive model.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/isj/GuanHLPC22
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2022
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What influences the purchase of virtual gifts in live streaming in China? A cultural context-sensitive model.
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What influences the purchase of virtual gifts in live streaming in China? A cultural context-sensitive model.
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