Examining the Impact of Television-Program-Induced Emotions on Online Word-of-Mouth Toward Television Advertising.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/isr/NianHC21
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Examining the Impact of Television-Program-Induced Emotions on Online Word-of-Mouth Toward Television Advertising.
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Examining the Impact of Television-Program-Induced Emotions on Online Word-of-Mouth Toward Television Advertising.
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