To Personalize or Not to Personalize Online Purchase Interactions: Implications of Self-Selection by Retailers.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/isr/ThirumalaiS13
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To Personalize or Not to Personalize Online Purchase Interactions: Implications of Self-Selection by Retailers.
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To Personalize or Not to Personalize Online Purchase Interactions: Implications of Self-Selection by Retailers.
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