Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/itp/AwTCOH23
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Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA.
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Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA.
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