How to make users fall in love with a mobile application: A moderated-mediation analysis of perceived value and (brand) love.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/itp/Zheng24
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How to make users fall in love with a mobile application: A moderated-mediation analysis of perceived value and (brand) love.
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How to make users fall in love with a mobile application: A moderated-mediation analysis of perceived value and (brand) love.
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