The influence of hedonic and utilitarian motivations on user engagement: The case of online shopping experiences.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/iwc/OBrien10
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The influence of hedonic and utilitarian motivations on user engagement: The case of online shopping experiences.
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The influence of hedonic and utilitarian motivations on user engagement: The case of online shopping experiences.
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