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dcterms:bibliographicCitation <http://dblp.uni-trier.de/rec/bibtex/journals/jais/GohP14>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Jerry_Wenjie_Ping>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Khim_Yong_Goh>
foaf:homepage <http://dx.doi.org/doi.org%2F10.17705%2F1jais.00366>
foaf:homepage <https://doi.org/10.17705/1jais.00366>
dc:identifier DBLP journals/jais/GohP14 (xsd:string)
dc:identifier DOI doi.org%2F10.17705%2F1jais.00366 (xsd:string)
dcterms:issued 2014 (xsd:gYear)
swrc:journal <https://dblp.l3s.de/d2r/resource/journals/jais>
rdfs:label Engaging Consumers with Advergames: An Experimental Evaluation of Interactivity, Fit and Expectancy. (xsd:string)
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Jerry_Wenjie_Ping>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Khim_Yong_Goh>
swrc:number 7 (xsd:string)
swrc:pages 2 (xsd:string)
owl:sameAs <http://bibsonomy.org/uri/bibtexkey/journals/jais/GohP14/dblp>
owl:sameAs <http://dblp.rkbexplorer.com/id/journals/jais/GohP14>
rdfs:seeAlso <http://dblp.uni-trier.de/db/journals/jais/jais15.html#GohP14>
rdfs:seeAlso <https://doi.org/10.17705/1jais.00366>
dc:title Engaging Consumers with Advergames: An Experimental Evaluation of Interactivity, Fit and Expectancy. (xsd:string)
dc:type <http://purl.org/dc/dcmitype/Text>
rdf:type swrc:Article
rdf:type foaf:Document
swrc:volume 15 (xsd:string)