Factors affecting eWOM credibility, information adoption and purchase intention on Generation Y: a case from Thailand.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/jeim/DaowdHERCK21
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Factors affecting eWOM credibility, information adoption and purchase intention on Generation Y: a case from Thailand.
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Factors affecting eWOM credibility, information adoption and purchase intention on Generation Y: a case from Thailand.
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