Developing Consumer-Based Service Brand Equity via the Internet: The Role of Personalization and Trialability.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/jocec/ChauH08
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Developing Consumer-Based Service Brand Equity via the Internet: The Role of Personalization and Trialability.
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Developing Consumer-Based Service Brand Equity via the Internet: The Role of Personalization and Trialability.
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