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dcterms:bibliographicCitation <http://dblp.uni-trier.de/rec/bibtex/journals/jors/YehC23>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Dong-Shang_Chang>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Li-Ting_Yeh>
foaf:homepage <http://dx.doi.org/doi.org%2F10.1080%2F01605682.2022.2128910>
foaf:homepage <https://doi.org/10.1080/01605682.2022.2128910>
dc:identifier DBLP journals/jors/YehC23 (xsd:string)
dc:identifier DOI doi.org%2F10.1080%2F01605682.2022.2128910 (xsd:string)
dcterms:issued 2023 (xsd:gYear)
swrc:journal <https://dblp.l3s.de/d2r/resource/journals/jors>
rdfs:label Measuring the lagged effects of advertising goodwill on dynamic promotional efficiency in the automobile industry. (xsd:string)
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Dong-Shang_Chang>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Li-Ting_Yeh>
swrc:month October (xsd:string)
swrc:number 10 (xsd:string)
swrc:pages 2094-2108 (xsd:string)
owl:sameAs <http://bibsonomy.org/uri/bibtexkey/journals/jors/YehC23/dblp>
owl:sameAs <http://dblp.rkbexplorer.com/id/journals/jors/YehC23>
rdfs:seeAlso <http://dblp.uni-trier.de/db/journals/jors/jors74.html#YehC23>
rdfs:seeAlso <https://doi.org/10.1080/01605682.2022.2128910>
dc:title Measuring the lagged effects of advertising goodwill on dynamic promotional efficiency in the automobile industry. (xsd:string)
dc:type <http://purl.org/dc/dcmitype/Text>
rdf:type swrc:Article
rdf:type foaf:Document
swrc:volume 74 (xsd:string)