Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/jtaer/AliagasPM21
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Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames.
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Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames.
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