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dcterms:bibliographicCitation <http://dblp.uni-trier.de/rec/bibtex/journals/mansci/BalaB10>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Pradeep_Bhardwaj>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Ram_Bala>
foaf:homepage <http://dx.doi.org/doi.org%2F10.1287%2Fmnsc.1090.1074>
foaf:homepage <https://doi.org/10.1287/mnsc.1090.1074>
dc:identifier DBLP journals/mansci/BalaB10 (xsd:string)
dc:identifier DOI doi.org%2F10.1287%2Fmnsc.1090.1074 (xsd:string)
dcterms:issued 2010 (xsd:gYear)
swrc:journal <https://dblp.l3s.de/d2r/resource/journals/mansci>
rdfs:label Detailing vs. Direct-to-Consumer Advertising in the Prescription Pharmaceutical Industry. (xsd:string)
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Pradeep_Bhardwaj>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Ram_Bala>
swrc:number 1 (xsd:string)
swrc:pages 148-160 (xsd:string)
owl:sameAs <http://bibsonomy.org/uri/bibtexkey/journals/mansci/BalaB10/dblp>
owl:sameAs <http://dblp.rkbexplorer.com/id/journals/mansci/BalaB10>
rdfs:seeAlso <http://dblp.uni-trier.de/db/journals/mansci/mansci56.html#BalaB10>
rdfs:seeAlso <https://doi.org/10.1287/mnsc.1090.1074>
dc:title Detailing vs. Direct-to-Consumer Advertising in the Prescription Pharmaceutical Industry. (xsd:string)
dc:type <http://purl.org/dc/dcmitype/Text>
rdf:type swrc:Article
rdf:type foaf:Document
swrc:volume 56 (xsd:string)