The Role of Brand Image and Product Characteristics on Firms' Entry and OEM Decisions.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/mansci/Caldieraro16
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The Role of Brand Image and Product Characteristics on Firms' Entry and OEM Decisions.
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The Role of Brand Image and Product Characteristics on Firms' Entry and OEM Decisions.
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