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dcterms:bibliographicCitation <http://dblp.uni-trier.de/rec/bibtex/journals/mansci/PietersWW02>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Luk_Warlop>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Michel_Wedel>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Rik_Pieters>
foaf:homepage <http://dx.doi.org/doi.org%2F10.1287%2Fmnsc.48.6.765.192>
foaf:homepage <https://doi.org/10.1287/mnsc.48.6.765.192>
dc:identifier DBLP journals/mansci/PietersWW02 (xsd:string)
dc:identifier DOI doi.org%2F10.1287%2Fmnsc.48.6.765.192 (xsd:string)
dcterms:issued 2002 (xsd:gYear)
swrc:journal <https://dblp.l3s.de/d2r/resource/journals/mansci>
rdfs:label Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory. (xsd:string)
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Luk_Warlop>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Michel_Wedel>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Rik_Pieters>
swrc:number 6 (xsd:string)
swrc:pages 765-781 (xsd:string)
owl:sameAs <http://bibsonomy.org/uri/bibtexkey/journals/mansci/PietersWW02/dblp>
owl:sameAs <http://dblp.rkbexplorer.com/id/journals/mansci/PietersWW02>
rdfs:seeAlso <http://dblp.uni-trier.de/db/journals/mansci/mansci48.html#PietersWW02>
rdfs:seeAlso <https://doi.org/10.1287/mnsc.48.6.765.192>
dc:title Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory. (xsd:string)
dc:type <http://purl.org/dc/dcmitype/Text>
rdf:type swrc:Article
rdf:type foaf:Document
swrc:volume 48 (xsd:string)