A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/mansci/ShinS23
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A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency.
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A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency.
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