Realizing Business Benefits Through CRM: Hitting the Right Target in the Right Way.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/misqe/GoodhueWW02
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Realizing Business Benefits Through CRM: Hitting the Right Target in the Right Way.
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Realizing Business Benefits Through CRM: Hitting the Right Target in the Right Way.
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