Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness.
Resource URI: https://dblp.l3s.de/d2r/resource/publications/journals/mktsci/AndrewsLFG16
Home
|
Example Publications
Property
Value
dcterms:
bibliographicCitation
<
http://dblp.uni-trier.de/rec/bibtex/journals/mktsci/AndrewsLFG16
>
dc:
creator
<
https://dblp.l3s.de/d2r/resource/authors/Anindya_Ghose
>
dc:
creator
<
https://dblp.l3s.de/d2r/resource/authors/Michelle_Andrews
>
dc:
creator
<
https://dblp.l3s.de/d2r/resource/authors/Xueming_Luo
>
dc:
creator
<
https://dblp.l3s.de/d2r/resource/authors/Zheng_Fang_0003
>
foaf:
homepage
<
http://dx.doi.org/doi.org%2F10.1287%2Fmksc.2015.0905
>
foaf:
homepage
<
https://doi.org/10.1287/mksc.2015.0905
>
dc:
identifier
DBLP journals/mktsci/AndrewsLFG16
(xsd:string)
dc:
identifier
DOI doi.org%2F10.1287%2Fmksc.2015.0905
(xsd:string)
dcterms:
issued
2016
(xsd:gYear)
swrc:
journal
<
https://dblp.l3s.de/d2r/resource/journals/mktsci
>
rdfs:
label
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness.
(xsd:string)
foaf:
maker
<
https://dblp.l3s.de/d2r/resource/authors/Anindya_Ghose
>
foaf:
maker
<
https://dblp.l3s.de/d2r/resource/authors/Michelle_Andrews
>
foaf:
maker
<
https://dblp.l3s.de/d2r/resource/authors/Xueming_Luo
>
foaf:
maker
<
https://dblp.l3s.de/d2r/resource/authors/Zheng_Fang_0003
>
swrc:
number
2
(xsd:string)
swrc:
pages
218-233
(xsd:string)
owl:
sameAs
<
http://bibsonomy.org/uri/bibtexkey/journals/mktsci/AndrewsLFG16/dblp
>
owl:
sameAs
<
http://dblp.rkbexplorer.com/id/journals/mktsci/AndrewsLFG16
>
rdfs:
seeAlso
<
http://dblp.uni-trier.de/db/journals/mktsci/mktsci35.html#AndrewsLFG16
>
rdfs:
seeAlso
<
https://doi.org/10.1287/mksc.2015.0905
>
dc:
title
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness.
(xsd:string)
dc:
type
<
http://purl.org/dc/dcmitype/Text
>
rdf:
type
swrc:Article
rdf:
type
foaf:Document
swrc:
volume
35
(xsd:string)