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dcterms:bibliographicCitation <http://dblp.uni-trier.de/rec/bibtex/journals/mktsci/KumarSDR15>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Amalesh_Sharma>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Carey_Rountree>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Naveen_Donthu>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/V._Kumar>
foaf:homepage <http://dx.doi.org/doi.org%2F10.1287%2Fmksc.2015.0932>
foaf:homepage <https://doi.org/10.1287/mksc.2015.0932>
dc:identifier DBLP journals/mktsci/KumarSDR15 (xsd:string)
dc:identifier DOI doi.org%2F10.1287%2Fmksc.2015.0932 (xsd:string)
dcterms:issued 2015 (xsd:gYear)
swrc:journal <https://dblp.l3s.de/d2r/resource/journals/mktsci>
rdfs:label Practice Prize Paper - Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium. (xsd:string)
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Amalesh_Sharma>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Carey_Rountree>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Naveen_Donthu>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/V._Kumar>
swrc:number 6 (xsd:string)
swrc:pages 804-814 (xsd:string)
owl:sameAs <http://bibsonomy.org/uri/bibtexkey/journals/mktsci/KumarSDR15/dblp>
owl:sameAs <http://dblp.rkbexplorer.com/id/journals/mktsci/KumarSDR15>
rdfs:seeAlso <http://dblp.uni-trier.de/db/journals/mktsci/mktsci34.html#KumarSDR15>
rdfs:seeAlso <https://doi.org/10.1287/mksc.2015.0932>
dc:title Practice Prize Paper - Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium. (xsd:string)
dc:type <http://purl.org/dc/dcmitype/Text>
rdf:type swrc:Article
rdf:type foaf:Document
swrc:volume 34 (xsd:string)