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dcterms:bibliographicCitation <http://dblp.uni-trier.de/rec/bibtex/journals/mktsci/LovettS16>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Mitchell_J._Lovett>
dc:creator <https://dblp.l3s.de/d2r/resource/authors/Richard_Staelin>
foaf:homepage <http://dx.doi.org/doi.org%2F10.1287%2Fmksc.2015.0961>
foaf:homepage <https://doi.org/10.1287/mksc.2015.0961>
dc:identifier DBLP journals/mktsci/LovettS16 (xsd:string)
dc:identifier DOI doi.org%2F10.1287%2Fmksc.2015.0961 (xsd:string)
dcterms:issued 2016 (xsd:gYear)
swrc:journal <https://dblp.l3s.de/d2r/resource/journals/mktsci>
rdfs:label The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment. (xsd:string)
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Mitchell_J._Lovett>
foaf:maker <https://dblp.l3s.de/d2r/resource/authors/Richard_Staelin>
swrc:number 1 (xsd:string)
swrc:pages 142-157 (xsd:string)
owl:sameAs <http://bibsonomy.org/uri/bibtexkey/journals/mktsci/LovettS16/dblp>
owl:sameAs <http://dblp.rkbexplorer.com/id/journals/mktsci/LovettS16>
rdfs:seeAlso <http://dblp.uni-trier.de/db/journals/mktsci/mktsci35.html#LovettS16>
rdfs:seeAlso <https://doi.org/10.1287/mksc.2015.0961>
dc:title The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment. (xsd:string)
dc:type <http://purl.org/dc/dcmitype/Text>
rdf:type swrc:Article
rdf:type foaf:Document
swrc:volume 35 (xsd:string)